Editorial Tentpole FAQs

Editorial Tentpole Product for Blavity360º Publisher Partners

We are excited to announce our editorial tentpole calendar is live for all of our partner publishers!

Each quarter we’ll be announcing the cultural or trending news topics that are highly popular among our brand partners. Editorial content written on these topics will be sold to drive incremental revenue for any publishers. 

Find our FAQs below, and reach out to our account management team today if you have further questions.


Editorial Tentpole FAQs

Q: Are editorial tentpole articles the same thing as Sponsored Content?

A: No, Sponsored Content articles are written to promote something specific that an advertiser is offering or with a specific brand in mind.  Editorial tentpole articles are a gathering of organic content written by our team here at Blavity, and our valued publishers, all relating to the specific topics outlined here.  Blavity Sales will sell advertising with the understanding that the advertiser will only run on said content.

Q: How do I participate in the editorial tentpole initiative?

A: Just let us know which topics you will be covering (or if you will be covering all of the topics)!  You can reach out to your account manager to confirm participation.

Q: How will Blavity know which articles the advertisers should show up on?

A: Once you confirm participation with your account manager, we can provide guidance on how to move forward with the specific articles.


Q: How do I/should I promote editorial tentpole articles?

A: Yes, you should promote editorial tentpole articles exactly the same way you promote all of your fantastic content!

Q: What are the topics editorial tentpole articles should be focused on, and what does the schedule look like?

A: Please see the outline below:


  • LGBTQ+ Pride Month
  • Juneteenth
  • Summer Activities (vacation, BBQ, water sports, etc.)


  • Summer Activities (vacation, BBQ, water sports, etc.)


  • Black Business Month
  • Back to School/ College


  • Back to School/ College

Letter from our SVP of Digital, Orchid Richardson

Dear Blavity Partners,

Welcome to Blavity360°! We’re all about supporting publishers and creators who serve Black and multicultural audiences, as well as uplifting and celebrating the brands and professionals in our community.

We know that the digital industry is constantly changing. W the rise of multicultural audiences, it can be tough for publishers and advertisers to connect with these communities effectively. That’s where Blavity360° comes in. Our goal is to help Black publishers and creators monetize their content in the best way possible by providing innovative solutions tailored to their specific needs.

We’re excited to partner with you to see growth and equitable representation across the digital landscape. By working together, we can create a vibrant and diverse industry that meets your needs and truly serves the needs of our community. Thanks for considering Blavity360° – we can’t wait to work with you!

Thank you. 



Orchid Richardson, SVP of Digital

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