Category: Advertising

Editorial Tentpole FAQs

Posted on by teyonna

Editorial Tentpole Product for Blavity360º Publisher Partners

We are excited to announce our editorial tentpole calendar is live for all of our partner publishers!

Each quarter we’ll be announcing the cultural or trending news topics that are highly popular among our brand partners. Editorial content written on these topics will be sold to drive incremental revenue for any publishers. 

Find our FAQs below, and reach out to our account management team today if you have further questions.

 

Editorial Tentpole FAQs

Q: Are editorial tentpole articles the same thing as Sponsored Content?

A: No, Sponsored Content articles are written to promote something specific that an advertiser is offering or with a specific brand in mind.  Editorial tentpole articles are a gathering of organic content written by our team here at Blavity, and our valued publishers, all relating to the specific topics outlined here.  Blavity Sales will sell advertising with the understanding that the advertiser will only run on said content.

Q: How do I participate in the editorial tentpole initiative?

A: Just let us know which topics you will be covering (or if you will be covering all of the topics)!  You can reach out to your account manager to confirm participation.

Q: How will Blavity know which articles the advertisers should show up on?

A: Once you confirm participation with your account manager, we can provide guidance on how to move forward with the specific articles.

 

Q: How do I/should I promote editorial tentpole articles?

A: Yes, you should promote editorial tentpole articles exactly the same way you promote all of your fantastic content!

Q: What are the topics editorial tentpole articles should be focused on, and what does the schedule look like?

A: Please see the outline below:

June

  • LGBTQ+ Pride Month
  • Juneteenth
  • Summer Activities (vacation, BBQ, water sports, etc.)

July

  • Summer Activities (vacation, BBQ, water sports, etc.)

August

  • Black Business Month
  • Back to School/ College

September

  • Back to School/ College

Rules of the Road for AI Content Development

Posted on by jiten

Rules of the Road for AI Content Development

AI (Artificial Intelligence) is the buzzword of the minute.  It is being used in many ways and in many aspects of life. Recently, digital media publishers have been more transparent about their use of AI to create content. For example, the Associate Press uses AI to write some of its news stories. Forbes uses an AI-powered platform called Bertie to recommend article topics for its contributors based on their writing history and performance. Even The New York Times uses AI to recommend articles to its readers based on their reading history and interests. They also use AI to help with their moderation efforts on social media platforms.

If you are planning to use AI to develop content for your digital platforms, here are some important things to consider before you start:

  1. Set clear goals: Before using AI to create website content, it’s important to define clear goals for the content. For example, are you trying to increase website traffic, improve engagement, or drive conversions? Understanding your goals can help you to choose the right AI tools and techniques for achieving them.
  2. Use high-quality data: AI tools rely on high-quality data to generate accurate and relevant content. This means that you should use reliable data sources and ensure that the data is up-to-date and relevant to your target audience.
  3. Train your AI models: To improve the accuracy of your AI-generated content, you may need to train your AI models on specific topics or writing styles. This can involve feeding the AI models with large amounts of relevant data and fine-tuning the algorithms to produce content that meets your specific needs.
  4. Combine AI with human input: While AI can be useful for generating large volumes of content quickly, it’s important to remember that it’s not a substitute for human creativity and judgment. Human writers and editors should work together with AI tools to ensure that the content is high-quality, accurate, and aligned with your brand voice and messaging.
  5. Monitor and evaluate results: As with any marketing strategy, it’s important to monitor and evaluate the results of your AI-generated content. This can involve tracking metrics such as website traffic, engagement, and conversions, and making adjustments to your AI models and content strategy as needed.
  6. Ensure ethical use of AI: Finally, it’s important to ensure that your use of AI for website content creation is ethical and transparent.

 

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