Editorial Tentpole FAQs

Editorial Tentpole Product for Blavity360º Publisher Partners

We are excited to announce our editorial tentpole calendar is live for all of our partner publishers!

Each quarter we’ll be announcing the cultural or trending news topics that are highly popular among our brand partners. Editorial content written on these topics will be sold to drive incremental revenue for any publishers. 

Find our FAQs below, and reach out to our account management team today if you have further questions.


Editorial Tentpole FAQs

Q: Are editorial tentpole articles the same thing as Sponsored Content?

A: No, Sponsored Content articles are written to promote something specific that an advertiser is offering or with a specific brand in mind.  Editorial tentpole articles are a gathering of organic content written by our team here at Blavity, and our valued publishers, all relating to the specific topics outlined here.  Blavity Sales will sell advertising with the understanding that the advertiser will only run on said content.

Q: How do I participate in the editorial tentpole initiative?

A: Just let us know which topics you will be covering (or if you will be covering all of the topics)!  You can reach out to your account manager to confirm participation.

Q: How will Blavity know which articles the advertisers should show up on?

A: Once you confirm participation with your account manager, we can provide guidance on how to move forward with the specific articles.


Q: How do I/should I promote editorial tentpole articles?

A: Yes, you should promote editorial tentpole articles exactly the same way you promote all of your fantastic content!

Q: What are the topics editorial tentpole articles should be focused on, and what does the schedule look like?

A: Please see the outline below:


  • LGBTQ+ Pride Month
  • Juneteenth
  • Summer Activities (vacation, BBQ, water sports, etc.)


  • Summer Activities (vacation, BBQ, water sports, etc.)


  • Black Business Month
  • Back to School/ College


  • Back to School/ College

Letter from our SVP of Digital, Orchid Richardson

Dear Blavity Partners,

Welcome to Blavity360°! We’re all about supporting publishers and creators who serve Black and multicultural audiences, as well as uplifting and celebrating the brands and professionals in our community.

We know that the digital industry is constantly changing. W the rise of multicultural audiences, it can be tough for publishers and advertisers to connect with these communities effectively. That’s where Blavity360° comes in. Our goal is to help Black publishers and creators monetize their content in the best way possible by providing innovative solutions tailored to their specific needs.

We’re excited to partner with you to see growth and equitable representation across the digital landscape. By working together, we can create a vibrant and diverse industry that meets your needs and truly serves the needs of our community. Thanks for considering Blavity360° – we can’t wait to work with you!

Thank you. 



Orchid Richardson, SVP of Digital

Growing Your Audience Through SEO 

Growing Your Audience Through SEO 


Search engine optimization (SEO) can be a powerful tool for publishers to increase visibility and traffic to their websites. However, for BIPOC (Black, Indigenous, and People of Color) publishers, the task of implementing SEO strategies can be complicated by systemic barriers such as racism and discrimination in the industry. In this article, we will discuss some SEO strategies that BIPOC publishers can use to overcome these barriers and improve their online presence.


Create High-Quality Content that Reflects Your Audience

Creating high-quality content that reflects the perspectives and experiences of your BIPOC audience is essential for SEO success. This could include articles, videos, podcasts, or other types of media. This not only helps to build trust with your audience but also improves your website’s relevance and authority in the eyes of search engines. BIPOC publishers should strive to create content that resonates with their target audience and represents a diversity of viewpoints and experiences.


Conduct Keyword Research with an Inclusive Lens

Keyword research is a crucial first step in any SEO strategy. However, many tools and resources for keyword research may not accurately represent BIPOC perspectives and experiences. To conduct keyword research with an inclusive lens, BIPOC publishers can use tools like Google Trends, which allows them to identify the most popular search terms related to their content. They can also use social media platforms to see what topics are currently trending among their audience.


Optimize Your Website for Accessibility

Accessibility is a critical factor in SEO, as search engines prioritize websites that are easy to navigate and use. For BIPOC publishers, accessibility also means creating a website that is welcoming and inclusive to all visitors, regardless of their background or identity. This can include using alternative text for images, adding closed captions to videos, and ensuring that the website is easy to use with assistive technologies.


Build Relationships with Other BIPOC Publishers

Building relationships with other BIPOC publishers like Blavity360 can be a powerful way to increase your website’s visibility and authority. By collaborating with other publishers and sharing content, you can tap into their audience and build a community of like-minded individuals. This not only helps to increase your website’s visibility but also promotes diversity and representation in the industry.


Stay Up-to-Date with Trends and Best Practices

SEO is a constantly evolving field, and it’s essential to stay up-to-date with the latest trends and best practices. BIPOC publishers can attend industry events, read industry publications, and engage in the digital community to keep a pulse on important news, updates, and case studies.


Rules of the Road for AI Content Development

Rules of the Road for AI Content Development

AI (Artificial Intelligence) is the buzzword of the minute.  It is being used in many ways and in many aspects of life. Recently, digital media publishers have been more transparent about their use of AI to create content. For example, the Associate Press uses AI to write some of its news stories. Forbes uses an AI-powered platform called Bertie to recommend article topics for its contributors based on their writing history and performance. Even The New York Times uses AI to recommend articles to its readers based on their reading history and interests. They also use AI to help with their moderation efforts on social media platforms.

If you are planning to use AI to develop content for your digital platforms, here are some important things to consider before you start:

  1. Set clear goals: Before using AI to create website content, it’s important to define clear goals for the content. For example, are you trying to increase website traffic, improve engagement, or drive conversions? Understanding your goals can help you to choose the right AI tools and techniques for achieving them.
  2. Use high-quality data: AI tools rely on high-quality data to generate accurate and relevant content. This means that you should use reliable data sources and ensure that the data is up-to-date and relevant to your target audience.
  3. Train your AI models: To improve the accuracy of your AI-generated content, you may need to train your AI models on specific topics or writing styles. This can involve feeding the AI models with large amounts of relevant data and fine-tuning the algorithms to produce content that meets your specific needs.
  4. Combine AI with human input: While AI can be useful for generating large volumes of content quickly, it’s important to remember that it’s not a substitute for human creativity and judgment. Human writers and editors should work together with AI tools to ensure that the content is high-quality, accurate, and aligned with your brand voice and messaging.
  5. Monitor and evaluate results: As with any marketing strategy, it’s important to monitor and evaluate the results of your AI-generated content. This can involve tracking metrics such as website traffic, engagement, and conversions, and making adjustments to your AI models and content strategy as needed.
  6. Ensure ethical use of AI: Finally, it’s important to ensure that your use of AI for website content creation is ethical and transparent.


5 Essential E-commerce Best Practices Every Online Publisher Should Know

5 Essential E-commerce Best Practices Every Online Publisher Should Know

E-commerce has become an essential part of the modern economy. As more people shop online, it’s essential to understand e-commerce best practices and create engaging content that helps businesses drive traffic to their e-commerce stores, increase sales, and build customer loyalty. Here’s are the top five best practices for e-commerce that online publishers should know:

  1. Mobile Optimization: In today’s digital world, mobile is king. Consumers are using their smartphones to browse and shop more than ever, and it’s a trend that won’t go away any time soon. Optimize your digital storefront for mobile devices to ensure that customers can access your store on-the-go. Ensure that your pages are responsive, easy to navigate, and load quickly on mobile devices. This will help to enhance the user experience and increase the chances of converting visitors into customers.
  2. Leverage Social Media: Social media is a powerful tool for e-commerce businesses. It’s an effective way to reach out to potential customers, build brand awareness, and drive traffic to your site(s). Create and implement a clear social media strategy that aligns with your goals to include high-quality posts, targeted campaigns, and organic engagement with customers on social media platforms.
  3. Optimize Your Product Pages: Product pages are the heart of e-commerce stores. It’s where customers make the decision to purchase a product or not, so it’s essential to optimize the visual appeal of your product pages and make them informative and easy to navigate. Include high-quality images, detailed product descriptions, and customer reviews. This will help build trust with potential customers and convert visitors into customers.
  4. Utilize Customer Data: Collecting and analyzing customer data can help you understand your customers better and improve their overall shopping experience. By tracking customer preferences and patterns, you can personalize product recommendations, offer targeted promotions, and improve the checkout process.
  5. Provide Excellent Customer Service: Customer Service is the most important piece in building customer loyalty and encouraging repeat business. Offer multiple channels for customer support such as email, chat, and phone, and respond to inquiries promptly and professionally.


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